The BBA – General Management Programme provides students with an opportunity to gain an insight into all aspects of general business management including marketing, finance, human resources management and law along with other business disciplines which will provide a solid foundation in essential business practice.
The BBA – General Management is a four-year programme designed in line with international standards and aims to provide a high-quality business education. The curriculum is carefully designed to integrate core business courses with more specialised courses offered in the final years as detailed in the illustrative study plan.
The following qualifications are also available as exit awards of the BBA – General Management programme.
Higher Diploma – General Management (HDGM) – 3 Years
Diploma – General Management (DGM) - 2 Years
Why enroll on this programme?
Emirates Aviation University (EAU) provides students with learning which blends classroom lectures with group activities, seminars by industry experts and practical internship. This combination ensures that graduates are well prepared for employment in the business management fields and are qualified to pursue graduate studies.
The BBA – General Management, as well as the HDGM and DGM, awards are conferred by Emirates Aviation University and are currently submitted for accreditation, by the Commission for Academic Accreditation (CAA) – Ministry of Education (MOE) in the UAE.
Graduates of the BBA – General Management are equipped with the necessary knowledge and skills to be prepared for employment at entry level positions or pursue further study, in Business Management or any relevant field.
Mode of Delivery
Full-time, credit-hour system, and semester-based.
A typical four-year study plan
|Semesters||Course Title||Course Type|
|Semester One||English I||General|
|Introduction to IT||General|
|Math for Business||Business|
|Fundamentals of Business||Business|
|Semester Two||Environmental Science||General|
|Principles and Practice of Management||Business|
|Principles and Practice of Marketing||Business|
|Supply Chain Management||Major|
|Semester Four||Innovation and Entrepreneurship||General|
|Statistics for Business||Business|
|Negotiation and Conflict Management||Major|
|Entrepreneurship and Small Business||Major|
|Semester Five||Cross Cultural Studies||General|
|Management Information Systems||Business|
|Business Ideas Team Project||Major|
|Semester Six||Research Methods||Business|
|Total Quality Management||Major|
|Customer Relationship Management||Major|
|Semester Seven||Strategic Management||Business|
|Leadership Theory and Practice||Major|
|Managing Change and Innovation||Major|
|CSR and Corporate Governance||Major|
|Strategic Management (Capstone)||Major|
The above programme of study is for illustrative purposes only and may be subject to change.
- High School Certificate – An officially certified secondary school certificate or equivalent, with a minimum total average score of 80%; scores between 70-79% will be subject to an interview.
- Original TOEFL (iBT) score of 61 and above or IELTS (Academic) score of 5.0 and above.
For professional advice on entry requirements, please contact EAU Admissions on +971 46050122 / +971 46050124 /+971 46050127/+971 46050174 or e-mail: firstname.lastname@example.org
|Application Fee*||Registration Fee*||Tuition Fees (AED)|
|N/A||2,625||73,710 per year|
- Course load up-to 15 credit hours per semester. Additional credits and summer semester fees are charged separately.
How to Apply?
For information on how to apply for a course at Emirates Aviation University, see our Admissions Guide (https://www.eau.ac.ae/en/admissions/admissions-guide/)