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BBA in General Management

The BBA – General Management Programme provides students with an opportunity to gain an insight into all aspects of general business management including marketing, finance, human resources management and law along with other business disciplines which will provide a solid foundation in essential business practice.

The BBA – General Management is a four-year programme designed in line with international standards and aims to provide a high-quality business education. The curriculum is carefully designed to integrate core business courses with more specialised courses offered in the final years as detailed in the illustrative study plan.

The  following  qualifications  are  also  available  as  exit  awards  of  the  BBA  –  General Management programme.

Higher Diploma – General Management (HDGM) – 3 Years

Diploma – General Management (DGM) - 2 Years  

Why enroll on this programme?

Emirates Aviation University (EAU) provides students with learning which blends classroom lectures with group activities, seminars by industry experts and practical internship. This combination ensures that graduates are well prepared for employment  in  the  business management fields and are qualified to pursue graduate studies.  


The BBA – General Management, as well as the HDGM and DGM, awards are conferred by Emirates Aviation University and are currently submitted for accreditation, by the Commission for Academic Accreditation (CAA) – Ministry of Education (MOE) in the UAE.  

Career Prospects

Graduates of the BBA – General Management are equipped with the necessary knowledge and skills to be prepared for employment at entry level positions or pursue further study, in Business Management or any relevant field.  


Four Years

Mode of Delivery 

Full-time, credit-hour system, and semester-based.  


A typical four-year study plan  

 Semesters Course Title Course Type
Semester One English I  General
Introduction to IT General
Islamic Culture General
Math for Business Business
Fundamentals of Business Business
Semester Two Environmental Science  General
Microeconomics  Business
Principles and Practice of Management  Business
Financial Accounting  Business
Principles and Practice of Marketing  Business
 Semester Three Macroeconomics  Business
Corporate Finance  Business
Supply Chain Management  Major
Operations Management   Business
Elective Course  General
Semester Four Innovation and Entrepreneurship  General
Statistics for Business   Business
Negotiation and Conflict Management Major
Business Communication Business
Entrepreneurship and Small Business Major
Semester Five Cross Cultural Studies   General
Management Accouting Business
Management Information Systems Business
Business Law  Business
Business Ideas Team Project Major
Semester Six Research Methods   Business
Total Quality Management Major
Project Management Business
Customer Relationship Management  Major
Business Ethics Major
Semester Seven Strategic Management Business
Leadership Theory and Practice Major
Managing Change and Innovation   Major
Electives Courses  Major
Electives Courses  Major
Semester Eight Internship  Business 
CSR and Corporate Governance  Major
Research Project   Major
Strategic Management (Capstone) Major
Elective Course  Major

 The above programme of study is for illustrative purposes only and may be subject to change.  

  • High  School  Certificate  – An  officially  certified  secondary  school  certificate  or equivalent, with a minimum total average score of 80%; scores between 70-79% will be subject to an interview.
  • Original TOEFL (iBT) score of 61 and above or IELTS (Academic) score of 5.0 and above.

For professional advice on entry requirements, please contact EAU Admissions on +971 46050122 / +971 46050124 /+971 46050127/+971 46050174 or e-mail:  

Application Fee* Registration Fee* Tuition Fees (AED)
N/A 2,625 73,710 per year

  •  Course  load  up-to  15  credit  hours  per  semester.  Additional  credits  and  summer  semester  fees  are  charged separately. 


 How to Apply?

For  information  on  how  to  apply  for  a  course  at  Emirates  Aviation  University,  see  our Admissions Guide (