The Bachelor of Arts (Hons) in Business with Marketing programme provides learners with an opportunity to gain an insight into all aspects of general business management together with specialist modules in marketing including, brand and corporate communications, global marketing, and contemporary marketing issues, as well as general business courses such as human resources management, accounting, finance, and law which will provide a solid foundation in marketing and essential business practice.
The BA (Hons) in Business with Marketing is a three-year programme designed in line with international standards and aims to provide a high-quality business education with a strong focus on contemporary marketing practice. The curriculum is carefully designed to integrate core business modules with more specialized marketing modules offered in year three as detailed in the illustrative study schedule below.
The interactive mode of online delivery of the lectures allows individuals employed in full-time work to earn a bachelor’s degree while they work. Your geographical location or work-related commitments will no longer prevent you from achieving your desired degree. All modules are primarily delivered by experts based in Europe who are highly qualified in their respective fields.
You will gain understanding of how a business operates, the challenges involved in managing a business and what makes it successful. You will study a variety of business subjects such as accounting, economic environment, finance, marketing, organizational behavior and human resource management as well as specialist marketing modules. The emphasis is on application to business organizations to give you a real-life vocational aspect to your learning.
On completion of the programme you will gain the necessary knowledge and preparedness to undertake various role and responsibilities related to becoming a brand Ambassador, Market Research Analyst and Marketing Manager, Creative Specialist, Entrepreneur.
You will study 9 mandatory modules in Year1 and Year2; followed by 6 mandatory modules in the final year. All classes are delivered interactively and online by international faculty from around the globe. Classes are recorded for future student’s reference.
Each module is allocated five weeks of student efforts. The actual lecturer delivery face-to-face (interactively and online) is during the first 5 days of the five weeks period. The five-days delivery span two weekends (Friday to Sunday from week1 followed by Saturday and Sunday from week2). Assessments take place (interactively and online) at the end of week5. This mode of delivery facilitates minimum disruption for participants in full-time employment.
The BA in (Hons) in Business with Marketing award is a dual award programme conferred by Emirates Aviation University (EAU) and Coventry University, UK. The EAU award is recognised by the Knowledge and Human Development Authority (KHDA) in Dubai.
Students may join the programme at the beginning of every new module that starts in Year 1 (see the Course Outline section for further information).
|Year 1 - 2022|
|1||EAUBUS1020 Introduction to Business||4,5,6,12,13 Feb 2022|
|2||EABUS2035 Introduction to Marketing||11,12,13,19,20 Mar 2022|
|3||EABUS2020 Advanced Communications Studies||15,16,17,23,24 Apr 2022|
|4||EABUS2025 Introduction to Organisational Behaviour||20,21,22,28,29 May 2022|
|5||EABUS1010 Maths for Business||24,25,26 Jun, 2,3 Jul 2022|
|6||EABUS1045 Financial Accounting||29,30,31 Jul, 6,7 Aug 2022|
|7||EA100HRM Developing HR Professionals 1||2,3,4,10,11 Sep 2022|
|8||EA117ECM Economic Environment for Business||7,8,9,15,16 Oct 2022|
|9||EA113SAM Integrated Business Practice||11,12,13,19,20 Nov 2022|
|Year 2 - 2023|
|1||EABUS2061 Team Project||3,4,5,11,12 Feb 2023|
|2||EA200HRM Developing HR Professionals 2||10,11,12,18,19 Mar 2023|
|3||EA289ACC Accounting for Business||14,15,16,29,30 Apr 2023|
|4||EABUS3025 Introduction to Financial Management||19,20,21,27,28 May 2023|
|5||EA205HRM Resource Talent Planning||23,24,25 Jun, 8,9 2023|
|6||EABUS3040 Internship||28,29,30 Jul, 5,6 Aug 2023|
|7||EABUS2010 Statistics 1||1,2,3,9,10 Sep 2023|
|8||EABUS3020 Introduction to Management Information Systems||6,7,8,14,15 Oct 2023|
|9||EABUS3035 Introduction to Business Law||10,11,12,18,19 Nov 2023|
|10||EA204MKT Consumer Behaviour||15,16,17,23,24 Dec 2023|
|Year 3 - 2024|
|1||EA325EKM Research Methods||2,3,4,10,11 Feb 2024|
|2||EA330EKM Project||8,9,10,16,17 Mar 2024|
|3||EA203MKT Marketing Management||19,20,21,27,28 Apr 2024|
|4||EA240SAM Supply Chain & Operations Management||24,25,26,1,2 Jun 2024|
|5||EA247SAM Exploring Business Strategy||28,29,30 Jun, 6,7 Jul 2024|
|6||EA303MKT Corporate Marketing Strategy||2,3,4,10,11 Aug 2024|
|7||EA304MKT Contemporary Marketing Issues||6,7,8,14,15 Sep 2024|
|8||EA305MKT Brand & Corporate Communications||11,12,13,19,20 Oct 2024|
|9||EA307MKT Global Marketing||15,16,17,23,24 Nov 2024|
The above schedule is subject to change
On successful completion of this course a student should be able to:
For adult/continued education entry (minimum 21 years plus experience).
Please contact EAU Admissions on +971 46050100 or e-mail: firstname.lastname@example.org
Tuition Fees (AED)
50,000 per year