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Master of Business Administration (MBA)
Concentration:
General Management

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The Master of Business Administration with concentration in General Management programme provides students with a balanced insight into the  challenges  of managing businesses. The  modern  day manager  needs  to  have  a  broad understanding  of  the  various  functions  within  an  organisation  in  order to effectively  meet organisational  goals  and objectives.  In  addition  to  this,  the  rapid  expansion  of  international trade means suppliers, customers and work colleagues are much more likely to work within a multicultural working environment. This in turn, requires a different set of skills to be able to manage both effectively and efficiently.  

The following qualification is also available as an exit award:

Postgraduate Diploma in Business Administration 

Concertation:

General Management 

Obtain a PgDip in Business Administration (General Management) by completing 8 modules of the Master of Business Administration in General Management programme.

Why enrol on this programme?

The  programme  attracts  professionals  from  a  wide  variety  of  sectors  (including  finance, manufacturing, retailing, real estate, hospitality and healthcare), who are seeking to broaden their management skills. 

The programme provides students with an opportunity to: 

  • Apply knowledge and understanding of organisations, businesses and management to solve complex issues both systematically and creatively whilst improving business and management practices.
  • Contribute to business and society at large using lifelong learning skills and personal development
  • Apply strategic decision making skills and develop the ability to work towards policy formulation and implementation 

Accreditation 

The programme is accredited by the Ministry of Education – Higher Education Affairs, UAE. Students that successfully complete the programme have the option of obtaining a Coventry University certificate in addition to Emirates Aviation University award.

Career Prospects

Completion of the Master of Business Administration in General Management programme provides a means of improving career  prospects  which  may  be  achieved  through  promotion  with  an  existing  employer, enhancing prospects with alternative employers or providing skills which may assist in making a career change. The  EAU Master of Business Administration is  an  accredited  degree  that  is  recognised  globally  through  its international collaboration. Many employers believe that a person who has undertaken Master of Business Administration study has a good level of understanding of the 'big picture' and has obtained the skills that will enable  them  to  manage  with  greater  competence  and  confidence  in  an  ever  changing  and  complex business environment.  

Programme Duration

Two options exist:

  • One-year (12-months) programme
  • 18-months programme

Please select your option in the application form.

Mode of delivery

Block mode delivery of five-days per module. The five-day delivery span the weekend (Thursday to Monday) to facilitate minimum disruption for participants in full-time employment. Each day from 9.00am to 5.00pm (Dubai time).

Programme Duration 

Two options exist:

  • One-year (12-months) programme
  • 18-months programme

Please select your option in the application form.

Module Duration/Assessments

The duration of each face-to-face/online module is five-days only. The assessments (exams and assignments) are taken and/or submitted after:

  • 4 weeks (for the one-year programme)
  • 8 weeks (for the 18-months programme)

Course Outline

Core Modules
Financial Analysis for Managers 
Project Management 
Marketing Management 
Leadership and People Management
Concentration Modules
Supply Chain Management 
Economic Environment for Business
International Business 
Strategic Management
Research Methods
Dissertation

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated, please contact us for the latest information.



Knowledge and Understanding

On successful completion of the MBA programme you should be able to demonstrate knowledge and understanding of:

  • KU1: the local, national and international context within which businesses specific to the concentration of study operate and recognise the international perspectives in strategic management and the affect of globalised markets on competitiveness
  • KU2: theory and practice underpinning the structure, organisation and management of businesses specific to the concentration of study and the relationship between a company’s corporate strategy and its operations
  • KU3: the theories and practice of management, HR, finance and marketing at both a strategic and an operational level within organisations

Cognitive Skills

On successful completion of the MBA programme you should be able to demonstrate knowledge and understanding of:

  • CS1: analyse and synthesise complex business scenarios and apply business and management techniques to problems in the domain of study
  • CS2: conduct a thorough and systematic analysis of a practical management problem in the domain of study and use appropriate channels to disseminate the findings

Practical Skills

On successful completion of the MBA programme you should be able to demonstrate knowledge and understanding of:

  • PS1: propose innovative and creative solutions to address a sizeable practical management problem specific to the domain of study and present a soundly reasoned justification for the final recommendation
  • PS2: devise and implement strategies for incorporating quality in design, recognising the importance of quality in achieving competitive advantage
  • PS3: effectively design and execute a research or consultancy project related to the management of an organisation specific to the concentration’s industry using appropriate research principles and methods

Transferable Skills

On successful completion of the MBA programme you should be able to demonstrate knowledge and understanding of:

TS1 find and manipulate information
TS2 communicate ideas and results effectively
TS3 solve problems
TS4 exercise initiative and personal responsibility
TS5 make decisions in complex and unpredictable situations
TS6 demonstrate the independent learning ability required for continuing professional development
TS6 demonstrate the independent learning ability required for continuing professional development
TS7 operate effectively in a variety of team roles and take leadership roles where appropriate
Minimum Admission Requirements Proficiency Requirements

Ministry of Education accredited degree:

  • A bachelor’s degree (Honours, if applicable) with minimum GPA 3.0

Bachelor’s degrees below the minimum GPA may be admitted on a probationary basis.

Coventry University + EAU (KHDA):

  • Licensed AME with min 5 years experience
  • Higher Diploma with min 5 years experience
  • Any other qualification/experience will be subject to approval

The following minimum test scores are acceptable for non-native speakers:

  • TOEFL IBT (79)
  • IELTS (6.0)

For  professional  advice  on  entry  requirements,  please  contact  EAU Admissions  on  +971 46050100 or e-mail:eau.admissions@emirates.com

Application Fee* Registration Fee* Tuition Fees (AED)
N/A 2,625 126,000 full programme

*Non-refundable

How to Apply?

For  information  on  how  to  apply  for  a  course  at  Emirates  Aviation University, see our Admissions Guide