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Dr. Petr Svoboda

Senior Lecturer, Faculty of Business Management

Telephone: +971 4 6050186

Email: petr.svoboda@eau.ac.ae

Dr. Petr Svoboda is a Senior Lecturer at Emirates Aviation University, Faculty of Business. He is an accomplished academician with over twelve years of experience in teaching and research, specializing in the subjects of Strategic Management, Innovation, Entrepreneurship, Organizational Behaviour, Marketing Management and International Business. Dr. Petr holds Ph.D. in Management from Prague University of Economics and Business, Faculty of Management, and his research interest focuses mostly on quality and its evaluation from various stakeholder perspectives, contributing to numerous projects and publications in this area. He has actively participated in many academic conferences around the globe including UK, US and UAE, where he received the Best Ph.D. Academic Paper Award in Marketing & Management at the International Conference organized by Middlesex University.

  1. Ph.D. in Management, Prague University of Economics and Business, Czech Republic, 2018
  2. M.Sc. in Business Management, Prague University of Economics and Business, Czech Republic, 2011
  3. B.Sc. in Economics and Management, Prague University of Economics and Business, Czech Republic, 2009
  1. Strategic Management
  2. Innovation
  3. Entrepreneurship
  4. Organizational Behaviour
  5. Marketing Management
  6. International Business and Global Strategy
  7. Management of Multinational Enterprises
  8. Principles of Management
  9. Human Resource Management
  10. CSR and Business Ethics
  11. Business Law
  12. Aviation Strategy and Planning
  1. Strategic Management
  2. Marketing Management
  3. Organizational Behaviour
  1. Al-Adaileh, R., Alsmairat, M., Momani, A. and Svoboda, P. (2022) Predicting the Use of Social Media Business Models: The mediating Role of Organizational E-Readiness. International Journal of Data and Network Science, Vol. 6, No. 4, pp. 1447-1458.
  2. Svoboda, P., Ghazal, T.M., Afifi M.A.M., Kalra, D., Alshurideh, M.T., Alzoubi, H.M. (2021) Information Systems Integration to Enhance Operational Customer Relationship Management in the Pharmaceutical Industry. In: Hassanien A.E. et al. (eds). Proceedings of the International Conference on Artificial Intelligence and Computer Vision. AICV 2021. Advances in Intelligent Systems and Computing, Vol. 1377, pp. 553-572. Springer, Cham.
  3. Svoboda, P. (2021) Process Innovation in Service Quality Management. 6th International Conference on Business Management: Managing Business in a Covid-19 Era – Opportunities & Challenges. Sharjah, UAE, 2021.
  4. Vij, M., Svoboda, P. (2019) Scope of Online Platforms in Tourism. The Past, Present and the Future. ICD 2019: International Conference on Digitization, Sharjah, UAE, 2019.
  5. Svoboda, P., Cerny, J. (2017) EU Operational Programme ‘Education for Competitiveness’ and its Impact on Sustainable Development. In Analytics, Innovation, and Excellence-Driven Enterprise Sustainability. New York: Palgrave Macmillan US, 2017, pp. 263-277.
  6. Svoboda, P., Cerny, J. (2016) Higher Education Quality Evaluation from the Stakeholders’ Perspective as a Potential Object of Scientific Research. Journal of Educational Alternatives, Vol. 14, No. 1, pp. 132-138.
  7. Svoboda, P., Cerny, J. (2016) Conceptual Model for Measuring Perceived Service Quality of a Higher Education Institution. In Proceedings of the International Scientific Conference on MMK 2016: International Masaryk Conference for Ph.D. Students and Young Researchers. Magnanimitas, 2016, pp. 62-68.
  8. Harantova, M., Svoboda, P. (2015) Brand Valuation Practices of Small and Medium-Sized Enterprises in the Czech Republic. In Proceedings of the 18th International Academic Conference, London. Prague: International Institute of Social and Economic Sciences (IISES), 2015, pp. 274-280.
  9. Svoboda, P., Cerny, J., Seres, C. (2015) Measuring the Gap between Expected and Perceived Service Quality in Higher Education via Student Satisfaction. Proceedings of the Third International Conference on Emerging Research Paradigms in Business and Social Science. Dubai: Middlesex University, 2015, 256-260.
  10. Svoboda, P., Harantova, M. (2015) Strategic Issue in Higher Education Marketing: How University Alumni Evaluate Higher Education Services. Proceedings of the 6th International Masaryk Conference for Ph.D. Students and Young Researchers. Hradec Kralove: Magnanimitas, 2015, pp. 384-388.
  11. Svoboda, P., Harantova, M. (2015) Strategic Marketing in Higher Education from the Perspective of Alumni. In Proceedings of the 18th International Academic Conference.Prague: International Institute of Social and Economic Sciences, 2015, pp. 668-678.
  12. Jelinek, J., Pribyl, V., Svoboda, P. (2014) Agent Based Simulation of Student Passing through the Network of Study Duties. In Proceedings of the 5th Scientific Conference for PhD. Students and Young Researchers.Jindrichuv Hradec: Oeconomica, 2014, pp. 42-49.
  13. Cerny, J., Cerna, A., Pribyl, V., Svoboda, P. (2014) Applicability Analysis of the Results of the Project GACR "Economically Optimal Processes on Networks". In Proceedings of the 5th Scientific Conference for PhD. Students and Young Researchers. Jindrichuv Hradec: Oeconomica, 2014, pp. 13-21.
  14. Svoboda P., (2014) Quality of Community Gardens’ Official Websites. In Proceedings of the International Scientific Conference on MMK 2014: International Masaryk Conference for Ph.D. Students and Young Researchers. Hradec Kralove: Magnanimitas, 2014, pp. 3253-3258.
  15. Svoboda, P., Harantova, M. (2014) Perceived Quality of the Higher Education Institution in Relation to Building a Strong Brand from the Alumni Perspective. In Rotschedl, J., Cermakova, K. (ed.) Proceedings of the 14th International Academic Conference.Prague: International Institute of Social and Economic Sciences, 2014, pp. 415-423.
  16. Harantova, M., Svoboda, P. (2014) The Main Factors for Strategic Building of the Brand Value and Methods for Brand Valuation at the Czech Republic Market. In Proceedings of the 14th International Academic Conference, La Valletta. Prague: International Institute of Social and Economic Sciences (IISES), 2014, pp. 156-164.
  17. Svoboda P. (2014) Evaluating Official Websites of Community Gardens. In Proceedings of the International Conference on Management. University of Economics in Prague, Oeconomica – Praha 2014, pp. 56-62.
  18. Svoboda, P., Cerny, J., (2013) Customer Satisfaction and Loyalty in Higher Education, Knowledge Management and Information Sharing, Vilamoura: SCITEPRESS, pp. 431-436.
  19. Svoboda, P., Cerny, J. (2013) Evaluating Quality of Higher Education Institutions from Students' Perspective. Proceedings of the 4th Scientific Conference for Ph.D. Students and Young Researchers.Jindrichuv Hradec: Oeconomica, 2013, pp. 46-55.
  20. Svoboda, P., Cerny, J., (2013) Quality of Higher Education Institutions as a Factor of Students’ Decision-Making Process, Intellectual Capital, Knowledge Management and Organisational Learning, Reading: ACPI, pp. 622-631.
  21. Svoboda, P., Voracek, J., Novak, M. (2012) Online Marketing in Higher Education, Knowledge Management, Cartagena: Universidad Politécnica, pp. 1145-1152.