Dr.Nidhi Chaturvedi is serving as Program Coordinator and Senior Lecturer in Emirates Aviation University, Dubai (UAE). She has a rich, proven and vast teaching experience of more than 18 years in the field of Business Management Education. She has completed her Ph.D in Marketing Management. Her research interests are in the field of Consumer Buying Behaviour, Strategic Management and Marketing Management. Her subject areas of interest are Marketing Management, Consumer Behaviour, Strategic Management, Project Management, International & Strategic HRM and OB. Her expertise lies in teaching, tutoring & mentoring students as well performing leadership tasks with complete commitment.